KoolMax Technology is the latest innovation in the artificial grass industry. On hot, sunny days, synthetic turf doesn't stay as cool as natural, but it does not radiate heat like rock, pavement, or brick. KoolMax allows heat to dissipate passively. Tested by experts in the controlled environment, KoolMax series keep turf 15 percent cooler. Even through the summer heat, KoolMax grass remains pleasantly functional. Unique W-blade design delivers the most realistic look and feel. KoolMax technology provides enhanced light deflection, accelerates airflow, reduces sheen, and eliminates the shiny, unnatural look of grass.